Doe Deere is one of the most renowned makeup experts in the United States. She is the brains behind the popular Lime Crime Cosmetics where she is currently the chief executive officer(CEO). Since its launching in 2008, Lime Crime has been going from strength to strength, and her commitment to proving that cosmetics are more than simply used to hide imperfections has been key to the company’s success. She has continuously stressed that makeup is a way of self-expression and comes with a sense of freedom. Learn more: http://guestofaguest.com/los-angeles/interview/interview-lime-crimes-doe-deere-on-how-to-make-your-dreams-come-true
The beautiful cosmetic expert has had the privilege of taking several interviews due to her impressive work. In one of these interviews, Deere gave deep insight into her journey in the Lime Crime Cosmetic business. She had big dreams as a little girl, and the ideas started coming into realization upon moving to New York from Russia. She started out as a young musician, something she says nurtured the entrepreneurial spirit in her. This, in turn, led to her staring out in the makeup business.
Deere’s passion for makeup led to the inception of Lime Crime. She decided to focus on unusual and bright colors. However, this approach proved to be difficult at the time. Back then, the concept was not popular because the sector focused on producing a natural look. Deere decided to make the colors herself, and fortunately, it caught on. Many girls liked these colors, and that marked the beginning of Lime Crime’s success.
Lime Crime has been working towards revolutionizing the makeup business. From the way it makes you feel to the way you buy it, Lime Crime is changing these aspects. The business has become increasingly popular and is shaking up the social media market. Lime Crime brings on board new categories in the makeup space such as the popular Blue Unicorn lipstick. New and unique products are also being churned out, meaning they will always be something different for girls to express themselves with.
Deere hopes that other girls who use Lime Crime products can enjoy the freedom they provide without fear of being judged. She also uses the products to get the same experience. Besides fashion, Deere has a background in fashion design. She attended the Fashion Institute of Technology (FIT) where she majored in fashion design.
Deere’s fashion background allows her to find the right blend between makeup, fashion, and hair. She believes these three work seamlessly together to express oneself, and anything on our bodies usually achieves this to a great extent. Learn more: https://www.linkedin.com/in/doedeere