Roberto Santiago: Keen on Developing Profitable Shopping Malls in Brazil

The Brazilian shopping sector grew by 6.5% in 2015. That was a turnover of about 150 billion according to data that was recently released. In places such as Paraiba the shopping malls sector has grown significantly. Despite the tough economic times in Brazil, malls are still booming. One good example is the Manaira Shopping Mall, owned by Roberto Santiago – a respectable and experienced real estate developer operating in the Brazillian market.

Recent data shows that the sector has the potential for growth and innovativeness. According to the data released, there were over 538 shopping malls in Brazil with another 30 due for completion soon, which is indicative that the sector is doing quite well. The shopping mall sector currently employs over a million people in Brazil. In 2015, there were over 54,000 job openings in the shopping mall subsector. Read more on

The Regions Where Malls are Performing Well

One of the best performing regions for malls in Brazil is the Northeast. It is only second to the Southeast region. One of the best-performing malls in this area is Manaira Shopping Mall owned by Roberto Santiago. The mall has 75 thousand square meters of leasable area. Furthermore, it is a multipurpose space that has a college, gymnasium, concert hall, and many other facilities.

The Numbers are Positive

The numbers are great for shopping malls in Paraiba. For instance, about 40% of entrepreneurs were confident that the industry would grow by about 5% in 2016 despite the economic crisis. In fact, about 60% of shopping mall managers believed that the crisis would not have an impact on their business. Roberto Santiago Manaira Shopping Mall has posted good numbers since Santiago inaugurated it. In 2015, the mall record over 2 million people going through its premises. According to its manager, this high figure is a reflection of how stable the shopping mall sector is. He sees it continuing to grow in coming years.

The Manaira Shopping Mall has it All

The mall was inaugurated in 1989 and has continued to become successful ever since. Since its initial construction, the mall has been expanded five times. It is a great place for leisure and entertainment. If you love the movies, Manaira Shopping is the place to be. It has eleven rooms that cater to moviegoers. What’s more, all the rooms have been equipped with the latest in film equipment.

The mall also has 3D rooms, a Stadium System, and VIP rooms. If you love bowling, the Manaira features modern bowling slopes. Additionally, if you are a fun of gaming machines, the mall features over 200 games that are suited to different tastes and ages. The Mall caters to every type of shoppers and offers a complete shopping experience. View more on Exame

Fabletics Eyes Amazon as it Strengthens its Market Share

Fast growing subscription Activewear Fabletics has Amazon on its sights as it looks to break ground in the lucrative e-commerce fashion market. According to an article published in Forbes on November 16, media and emerging technology author Paul Armstrong extricates the story behind Fabletics runaway success as it strategizes to take on Amazon, which currently controls 20% e-commerce fashion market. He reveals that the celebrated actress and fashion icon, Kate Hudson’s business has grown into a $250 million corporation in just 3 years, thanks to its highly successful subscription mechanic of selling merchandise. The subscription mechanic used by Fabletics is built on the premise that customers wouldn’t mind a little nudging if they are inspired by a product. However, market trends indicate that price and quality of goods and services is not enough to crack the market.


This is the reason why the Fabletics strategy also incorporates service convenience and membership to create a formidable selling strategy. The company also recognizes the importance of brand recognition, customer experience, end-user services and targeted design and gamification elements. On brand positioning, the author reveals that Fabletics prefers to liken itself to Apple and Warby Parker. In line with these companies’ expansion strategies, Fabletics has unveiled a comprehensive plan to open more physical stores, which stood at 16 a few months ago. When asked about the Fabletics rise, the General Manager, Mr. Gregg Throgmartin intimated that the company focused on building a modern high value brand from day one. He also attributes the company’s success to the 3-way approach of running physical stores. The strategy encourages reverse showrooming; promoting growth by focusing on people, culture and accessibility and using online data efficiently.


About Fabletics

According to, the firm was established in 2013 as a subsidiary of the TechStyle Fashion Group, formerly JustFab. Before the idea to start Fabletics had come to fruition, JustFab Co-CEO’s Adam Goldenberg and Don Ressler along with Kate Hudson spotted a huge gap in the Activewear market. They realized that the market was replete with hordes of luxury goods, but no affordable, stylish and high quality gear to boot. One year after the company was established; it quickly expanded to Europe, starting in the UK, France and German.


In the same year, Fabletics shed its core focus on women Activewear and accessories by starting a new line of men’s Activewear called FL2. Everything the company does is incrusted in its mission is to develop clothing that inspires people to stay active and feel comfortable wherever they are. In September 2015, Fabletics opened six physical stores in the US, in a push aimed at exploring the promising local retail market. Fabletics opened its first retail stores in malls owned and run by Westfield and General Growth Properties, an excerpt on Wikipedia indicates. The company hopes to add up to 100 stores in the next 5 years.