Doe Deere’s Revolutionary Lime Crime Cosmetics Line Taking the Industry by Storm

Doe Deere is one of the most renowned makeup experts in the United States. She is the brains behind the popular Lime Crime Cosmetics where she is currently the chief executive officer(CEO). Since its launching in 2008, Lime Crime has been going from strength to strength, and her commitment to proving that cosmetics are more than simply used to hide imperfections has been key to the company’s success. She has continuously stressed that makeup is a way of self-expression and comes with a sense of freedom. Learn more:


The beautiful cosmetic expert has had the privilege of taking several interviews due to her impressive work. In one of these interviews, Deere gave deep insight into her journey in the Lime Crime Cosmetic business. She had big dreams as a little girl, and the ideas started coming into realization upon moving to New York from Russia. She started out as a young musician, something she says nurtured the entrepreneurial spirit in her. This, in turn, led to her staring out in the makeup business.


Deere’s passion for makeup led to the inception of Lime Crime. She decided to focus on unusual and bright colors. However, this approach proved to be difficult at the time. Back then, the concept was not popular because the sector focused on producing a natural look. Deere decided to make the colors herself, and fortunately, it caught on. Many girls liked these colors, and that marked the beginning of Lime Crime’s success.


Lime Crime has been working towards revolutionizing the makeup business. From the way it makes you feel to the way you buy it, Lime Crime is changing these aspects. The business has become increasingly popular and is shaking up the social media market. Lime Crime brings on board new categories in the makeup space such as the popular Blue Unicorn lipstick. New and unique products are also being churned out, meaning they will always be something different for girls to express themselves with.


Deere hopes that other girls who use Lime Crime products can enjoy the freedom they provide without fear of being judged. She also uses the products to get the same experience. Besides fashion, Deere has a background in fashion design. She attended the Fashion Institute of Technology (FIT) where she majored in fashion design.


Deere’s fashion background allows her to find the right blend between makeup, fashion, and hair. She believes these three work seamlessly together to express oneself, and anything on our bodies usually achieves this to a great extent. Learn more:


Everything You Wanted to Know about Helane Morrison and SEC

She is currently the managing director, chief compliance officer, general counsel, principal and a member of the board at Hall Capital Partners LLC. Helane has been an employee of Securities and Exchange Commission (SEC) from August 1999 to October 2007. She served in the position of regional director and was responsible for all litigation, regulatory and security enforcement matters in Northern California and other northern states.


Before that, she was leading the enforcement department for the San Francisco SEC office from mid-1996. Her duties were representing SEC in financial communities and economic communities together with news media and government agencies. Before she joined SEC, Ms. Morrison was a lawyer at San Francisco law firm from 1986 to 1996. Here, she was named partner in 1991. The accomplishment shows how she shined in every department she worked in at the law firm. While working at the law firm, her focus was litigation and defense of private assets actions and SEC matters. However, there are periods where she tried different cases.


Helane Morrison accomplishments at SEC


According to SEC Chairman Christopher Cox; Helane has been a great leader while serving at the San Francisco office. She made the chamber become a household name in the Pacific Northwest and northern California. Through her leadership, the office doubled in size and became more than a regional office. She has had actions that have had an enormous impact on investors and the company’s market. She served with passion dedication and integrity.


Helane always emphasized on excellence throughout her career. She is creative, diligent, which makes her an inspiring figure to many individuals.

Speaking about the experience of working at SEC. Ms. Morrison said she was honored to have worked at the company and getting a chance to protect investors. She also said working with the talented and dedicated workers in the enterprise is a big pleasure.


Some of the notable enforcement actions that the San Francisco office brought under Ms. Morrison leadership


  • Stock options backdating cases



  • Cases against auditors, investment advisors, and mutual funds


  • Cases involving brokerage firms, insurance companies, and other numerous cases


In conclusion, Ms. Morrison has been a great leader for SEC and has flourished in every position that she held. She dedicated her career to protecting investors from manipulation by fraudsters in the financial sector.